The acquisition will allow DraftKings ‘to leverage Golden Nugget’s well-known brand, iGaming product experience and existing combined database of more than 5 million customers,” according to a statement released by DraftKings. Online casino games, especially those involving live dealers, have been a boon for iGaming entities.
Key Background:ĭraftKings, which owns a sizable share of the fantasy sports and sports betting market in the U.S., aims to expand its reach into the iGaming space. The market’s immediate reaction to the announcement was favorable, with DraftKings stock rising more than 3% and Golden Nugget Online Gaming nearly 50% in premarket trading.